On April 22nd, 2024, adidas Basketball unveiled three new signature styles for NBA athletes Anthony Edwards, Donovan Mitchell, and Damian Lillard. The brand showcased its commitment to blending performance and style in basketball footwear by introducing these new designs.
During Game 1 of the 2024 Playoff Season, each player debuted their new signature shoe on the court:
– AE 1 Low: Anthony Edwards’ AE 1 Low is an extension of his debut franchise shoe, inspiring self-belief with innovative design and technology.
– D.O.N. Issue #6: Donovan Mitchell’s D.O.N. Issue #6 offers enhanced lockdown and lightweight comfort, along with cushioning for explosive on-court moments.
– Dame 9: Damian Lillard’s Dame 9 is designed for enduring performance, meeting the demands of athletes who disrupt the game to create new possibilities.
These on-court debuts reflect adidas Basketball’s dedication to inspiring athletes and elevating the game. The brand aims to reignite the joy of basketball by relentlessly pursuing innovation in performance footwear.
Stay tuned for more details on upcoming footwear releases from adidas Basketball, with availability on adidas.com and select stores and retailers.
