American Express, Official Payment Partner of The Championships, today announced its plans to welcome tennis fans back to SW19 this July, with a host of new ways to help them feel ready for Wimbledon.
To celebrate the partnership, Amex Tennis Ambassadors Andy Murray and Katie Boulter have collaborated with Amex to inspire a limited-edition zine to help fans get the most out of The Championships this year.
Entitled READY, the Zine – which leans into the resurgence in popularity of print media amongst Gen Z and Millennials in the UK – is filled with hints, tips, stories and insider information on Wimbledon from the British pros.
Complimentary copies will be available at Amex spaces across the grounds (while stocks last) and a digital edition will be available online at americanexpress.com/zine to help readers feel ready for the action whether they’re at home, on Centre Court or soaking up the atmosphere elsewhere.
I’m thrilled to be working with American Express for another year, helping fans get ready for The Championships and working on the Amex READY Zine for tennis fans has been great. There are heaps of opportunities to get involved in the action – whether you’re on-site playing Wimbledon Champs in the Amex Fan Experience, relaxing on a massage chair, getting tips from the Zine or having a juice in the Power Serve bar in the Amex Pavilion. Andy Murray
Also new for this year, the Amex Pavilion will be unveiled as the newest place to soak up the atmosphere on the iconic Hill. The space will include an exclusive spot for Cardmembers and guests to take in the views across Wimbledon and the London skyline.
Fans will be able to get ready for the action by testing their reactions in speed games, put their tennis knowledge to the test to win exclusive prizes and stay ready and hydrated at the American Express Power Serve Bar.
The Amex Card Member Pavillion
Photo by Tristan Fewings/Getty Images for American Express
That’s not all, back for 2024 are the ever-popular Amex Radios providing match commentary, and the American Express Fan Experience, located in the Southern Village which returns bigger and better this year. New experiences include TopSpin Gaming Area allowing fans to test their tennis skills and massage chairs to ensure fans are relaxed before the next nail-biting match on court.
Also returning is the American Express® Cardmember Lounge in an idyllic setting with a private outdoor terrace and a number of offers for Amex Cardmembers using their Cards on and off-site – see below.
American Express Fan Experience
Photo by Tristan Fewings/Getty Images for American Express
To further support the partnership, American Express will be launching a new above-the-line and social media campaign, encapsulating how Amex “serves” its Powerful Backing to Cardmembers and fans at Wimbledon.
This will include an out-of-home takeover at Wimbledon and Southfield stations, and on public transport along fans’ route to SW19. In addition, Amex is sponsoring three OOH screens in Hammersmith, Spitalfields and Piccadilly, where Wimbledon will be televised with seating to enjoy the matches”.
I loved having ripped out pages from fashion magazines on my wall when I was a kid, so collaborating on the Amex READY Zine has been super fun! As an athlete, I know first-hand the importance of feeling ready ahead of a big tournament.
That’s why I’m so excited to be working with American Express for The Championships this year, helping tennis fans feel prepared for my favorite two weeks on the calendar.Katie Boulter
Sir Andy Murray OBE, added: “I’m thrilled to be working with American Express for another year, helping fans get ready for The Championships and working on the Amex READY Zine for tennis fans has been great.
“There are heaps of opportunities to get involved in the action – whether you’re on-site playing Wimbledon Champs in the Amex Fan Experience, relaxing on a massage chair, getting tips from the Zine or having a juice in the Power Serve bar in the Amex Pavilion.”
