Saudi Arabia’s presence in tennis continues to grow, as it was announced earlier this week that the ATP Tour and the Saudi Public Investment Fund have agreed to a five-year partnership that includes naming rights for the ATP rankings.
The PIF will also partner with ATP tournaments in Indian Wells, Miami, Madrid, Beijing, the Nitto ATP Finals, and the Next Gen ATP Finals–which are held in Jeddah and will continue to be at least through 2027.
“Our strategic partnership with PIF marks a major moment for tennis,” ATP CEO Massimo Calvelli stated. “It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation–fostering innovation and creating opportunities for all–the stage is set for a transformative new period of progress.”
Mohamed AlSayyad, Head of Corporate Brand with the PIF, added, “As PIF expands its portfolio of innovative sponsorships, our commitment to ‘Invested in Better’ remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.”
This partnership increases the likelihood that the Saudi Tennis Federation will host a new Masters 1000 tournament beginning in 2025. It would take place in Riyadh, Saudi Arabia in January–ending one week before the start of the Australian Open.
If confirmed, the new event would threaten current January tournaments such as the United Cup, Adelaide, Auckland, and Pune.
Additionally, a lucrative six-man exhibition event in Saudia Arabia was announced in early February. The “6 Kings Slam” will take place in October and the lineup is scheduled to feature Novak Djokovic, Rafael Nadal, Carlos Alcaraz, Jannik Sinner, and Holger Rune. Although the exact dates have not yet been announced, it will take place as part of the Saudi cultural and entertainment festival Riyadh Season. Reports say that each of the six players will get an approximate $1.5 million appearance fee and the champion could earn as much as $6 million.
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