As of Sunday, WNBA games with Indiana Fever rookie Caitlin Clark have averaged 1.099 million viewers, while those without her have averaged only 414,000. Last season, the WNBA’s average viewership was 301,000 per game.
This data suggests two things: 1) overall interest in the WNBA has increased year-over-year, and 2) Caitlin Clark attracts significantly more viewers than the rest of the league.
Viewership averages this season:
Games featuring Caitlin Clark: 1.099 million viewers.
Games not featuring Clark: 414,000.
But Angel Reese says Caitlin is not a draw.https://t.co/HPy4g9quze
— OutKick (@Outkick) June 6, 2024
