An industry leader in golf equipment design, performance and innovation, Callaway Golf has joined the growing list of organisations to partner with all three of Australian golf’s national bodies – Golf Australia, the PGA of Australia and WPGA Tour of Australasia.
Whilst Callaway has long been a partner of all three, this new three-year agreement extends this commitment further and sees Callaway become the first golf equipment company to undertake an Australian Golf partnership.
This new agreement will include an official partnership with both the men’s and women’s professional tours; the ISPS HANDA Australian Open; the Fortinet Australian PGA Championship; The Athena and other future tournaments.
Callaway will also provide investment into the PGA Women in Golf Scholarship Fund which was launched late 2021 with the goal of increasing the number of female golf professionals and growing female leaders within the golf industry in Australia.
On the amateur and community side of the sport, Callaway Golf will continue as a partner of the PGA’s long-running Scramble event and has linked with junior golf community program Tee Mates which encourages kids to have fun and go play.
Callaway Golf will also be a major partner of the Golf Summit, scheduled to be held in Melbourne in October, 2024.
PGA of Australia Commercial Director Michael McDonald said Callaway Golf was providing a long-term commitment that underpinned the growth of the game in Australia.
”Callaway Golf has been a wonderful supporter of Australian golf for many years and a great supporter of both PGA Members and industry initiatives with our highly skilled PGA Professionals, who are at the forefront of promoting and growing golf in the places that we play.” he said.
Golf Australia General Manager Commercial Anthony Everard said: “Callaway Golf shares our purpose in the Strategy for Australian Golf – to have more Australians playing more golf and discovering and enjoying all the benefits of being a golfer.
“This new partnership supports juniors who are starting off in the sport, hopefully beginning a lifetime in the game, through to our elite professionals and major Summer of Golf events which are the front window of Australian golf.”
While WPGA Tour of Australasia CEO, Karen Lunn added; “We are delighted to be able to add a quality brand like Callaway Golf to our portfolio of sponsors.
“We have worked closely with the team at Callaway Golf on both The Athena and the Women’s Golf Network over the last three years, and it is really exciting for us to be able to expand our relationship across all areas of the WPGA Tour.
And from Matt Meredith, Managing Director of Callaway Golf South Pacific; “Callaway Golf are proud to be an official partner of Golf Australia, the PGA of Australia and the WPGA of Australia, and to collaborate with their teams on outstanding events and initiatives to continue the great progress the game is making.
“Being able to contribute to both amateur and professional male and female golfers all together is testament to the great work Australia is doing bringing the game together.”
– Courtesy Paul Munnings – Golf Australia
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