At the Drummond Golf 50th anniversary awards event in February, a video presentation kicked off with a quote from Warren Buffett, a renowned businessman, investor, and philanthropist. “Somone is sitting in the shade today because someone planted a tree a long time ago,” Buffett’s words were carefully selected to reflect the history of the organization. From humble origins to becoming Australia’s largest golf retailer with 50 stores nationwide, Drummond Golf has come a long way.
Ray Drummond, the founder, was a professional golfer by age 17 and opened the first Ray Drummond Golf Shop in Bendigo in 1974. Despite facing challenges and spinal injuries from a car accident in 1955, Drummond’s passion for golf persisted. With the help of individuals like Mark Abeyaratne and his brother Ravi, who excelled in club fitting, Drummond Golf saw success, growth, and expansion.
Over the years, Drummond Golf faced challenges, such as declining golf participation post the Global Financial Crisis (GFC). However, strategic decisions like setting up their own distribution network and adapting to changing market trends helped the business overcome obstacles. The COVID-19 pandemic also brought newfound interest in golf, leading to an increase in participation rates.
With a commitment to customer experience, Drummond Golf has set itself apart from competitors. By focusing on service and consistent quality, the organization has built a loyal customer base. The partnership with key suppliers and the dedication of franchisees have also contributed to Drummond Golf’s success.
As the business continues to expand with 50 stores and 23 Big Swing Golf franchises, Drummond Golf remains a top choice for golfers seeking equipment and apparel. The legacy of Ray Drummond lives on through the dedication of those involved in steering the organization towards its current success.
