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Celtics-Mavericks Game 3 Ratings Increase by Two Percent Compared to 2023 Finals

2024 NBA Playoff Snapshots (May 1): Celtics/Heat, Mavericks/Clippers


The average audience for NBA Finals Game 3 on ABC and ESPN was up two percent from last year’s Game 3, according to Nielsen. The Boston Celtics victory over the Dallas Mavericks to take a 3-0 lead averaged 11,426,000 viewers, peaking with 13,926,000 viewers at 10:45 p.m. ET.

Game 3 won the night for June 12 across all of television and in every key demographic. Through three games, ABC’s coverage of the 2024 NBA Finals is even in viewership with 2023.

Additionally, the NBA Countdown pregame show was up two percent in viewership from the Game 3 pregame show last year. NBA Countdown averaged 4,330,000 viewers and through three games the show is up five percent from last year’s NBA Finals pregame shows.