MONTREAL, Canada — With music thumping, the merchandise shop was jumping at the 2024 Presidents Cup on Thursday afternoon. Or as the locals here call it, the Boutique Officielle.
I counted at least two dozen different brands selling gear ranging from USA and International versions of hockey sweaters from Adidas to colorful polos from Peter Millar, Greyson, Johnnie-O among others. The T-shirt game was strong to very strong with lots of playful use of the Maple Leaf, poutine and even a moose. There were hats from Imperial, Ahead and ’47, plus hot new brands like Holderness & Bourne, B Draddy, and Lululemon.
Here’s a look at some of our favorite gear available at the Boutique Officielle.
