(FILA Luxembourg S.A.r.L.) – February 29, 2024 – As the Official Apparel and Footwear Supplier for the BNP Paribas Open, FILA is thrilled to announce the debut of its latest performance tennis wear: the Axilus 3 Energized and the Tie Breaker collection. These new offerings will debut at the tournament, held in the scenic Indian Wells Tennis Garden from March 3-17, available directly at the FILA retail store on-site.
This year’s event is set to be a showcase of FILA’s ongoing commitment to blending performance with style. The Axilus 3 Energized continues FILA’s popular line of performance tennis footwear, designed with feedback from our sponsored athletes to meet the highest standards of agility and comfort. The Tie Breaker collection, worn by FILA-sponsored ATP and WTA players such as Emma Navarro, Brandon Nakashima, and Barbora Krejcikova, introduces a palette of cool tones that beautifully contrast the desert backdrop, featuring sleek designs across both men’s and women’s apparel styles.
The FILA retail store at the BNP Paribas Open will be a hub of activity, offering not only the latest tennis, lifestyle, and off-court apparel, footwear and accessories, but also an exclusive collection of tournament-branded merchandise. Alongside these offerings the store will host a series of special events and giveaways. Open from March 3, with extended hours throughout the tournament, it’s your go-to destination for exclusive FILA merchandise and engaging experiences.
In addition to debuting our latest collections, FILA is excited to present a range of on-site activations designed to enhance the fan experience. Join FILA and the BNP Paribas Open for a panel discussion live on the Village Stage on March 8, titled “Inspiring The Next Generation,” where a panel of female leaders will share their insights in an inspirational roundtable discussion. FILA Day, set for Sunday, March 10, promises extra excitement with a special giveaway for the first 15,000 fans. Throughout the tournament, fans can also look forward to autograph sessions and in-store appearances from their favorite FILA-sponsored players. To further elevate the atmosphere, a live DJ will entertain visitors at the FILA store, ensuring an unforgettable shopping and entertainment experience.
Supporting the future of tennis remains a cornerstone for the brand, as evidenced by the FILA International Junior Championships. This prestigious event offers junior athletes the chance to compete on the same courts as the pros, with the winners earning a wildcard into the next year’s qualifying rounds.
FILA’s partnership with the BNP Paribas Open extends beyond the court, with a significant donation of tickets to local high school tennis teams, highlighting our commitment to encouraging the next generation of tennis talent and supporting the community that hosts this world-class event.
We invite everyone to join us at the Indian Wells Tennis Garden to celebrate the spirit of tennis, discover FILA’s latest collections, and enjoy an unparalleled tournament experience. See you in Tennis Paradise!
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