Popular YouTube golf content creator Garrett Clark played with an interesting bag at the recent Creator Classic at East Lake Golf Club dominated by Callaway.
The event brought together several prominent creators across social media platforms.
Clark is a regular contributor to the YouTube channel Good Good Golf which sports more than 1.6 million subscribers, while his personal channel comes in with a sub count of 1.2 million.
He uses the Callaway Paradym Ai Smoke Triple Diamond driver off the tee which is the choice of top professionals like Xander Schauffele, Jon Rahm and Chris Kirk.
The creator had made a request to the PGA Tour, who arranged the Creator Classic.
“Hey PGA TOUR just please clear the fans on the left side of my first tee shot,” Clark wrote on X.
Clark’s 3-wood is the Callaway Paradym Ai Smoke lofted at 16.5 degrees with this choice being shared with just one current professional, Dane Nicolai Hojgaard.
He also uses a Callaway Apex Utility Wood to bridge the gap between his fairway wood and his irons. This club isn’t a true hybrid or a fairway wood but falls somewhere in between.
Callaway’s Apex MB Irons are ‘developed for the absolute best in the game who are looking for a high level of performance in a modern Tour blade.’
When it comes to the Opus wedges, a higher toe peak, radius in the leading edge, and easier hosel transitions make for Callaway’s best wedge shape ever. Xander Schauffele used these wedges in his PGA Championship and Open wins in 2024.
While Good Good golf is supported by Callaway, the Prototype putter that Clark uses is from the range of putters developed before they inked that lucrative deal.
The Callaway deal is not unique for YouTubers but represents a continued shift in how brands approach partnerships with creators.
“Callaway is proud to partner with Good Good Golf, and to collaborate with them as they continue to make the game more inviting, visible and entertaining for golfers of all ages and backgrounds,” said Callaway Golf VP of Global Marketing Nick McInally.
“Good Good has a proven track record of creating family-developed content that celebrates how golf creates friendships, memories and fun wherever it’s played, and we look forward to highlighting those stories with their team.”
Garrett Clark’s bag at the 2024 Creator Classic
Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees @11.5)
Shaft: Good Good by Fujikura 6 X
3-wood: Callaway Paradym Ai Smoke (16.5 degrees)
Shaft: 2024 Fujikura Ventus Blue 7 X
Hybrid: Callaway Apex UW (19 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex MB (4-10)
Shafts: Fujikura Axiom 105 X
Wedges: Callaway Opus (52-10S, 56-12S, 60-08C)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Good Good Prototype
Grip: SuperStroke Traxion
Grips: SuperStroke S-Tech
