Looking backward, the dots always connect. Sierra Sanchez keeps coming back to this phrase as she lays out the story of how she drew hundreds of women into her Millennielle Golf Club, a millennial women’s golf community of roughly 1,000 members which she founded and grew in the Phoenix metro area over the past four years.
“When I say the dots connect working backward,” said Sanchez, 32, “I worked at a lot of different companies … but each one of them gave me a little bit of the experience or a piece of the puzzle that helped me also start this group. I understood branding very well, and I’ve been a golfer my whole life.”
Sanchez, a Phoenix native, played high school golf at Xavier Prep, a team famous for winning Arizona state titles and churning out NCAA Division I talent. She was a teammate of Cheyenne Woods and Sarah Schmelzel, both of whom would go on to play on the LPGA.
“When you’re on a golf dynasty team like that, it’s very easy to feel like you’re underperforming all the time,” Sanchez said. “I …
