Jennifer Morton
When Desane Blaney, longtime CEO of the Association of Golf Merchandisers, retired in 2022, there was little doubt who would be asked to fill her shoes. Jennifer Morton, a 25-year AGM member, had already helped set the organization on a new course with modern marketing ideas and innovative programming. Her ascent to the top spot last year has sent membership numbers and enthusiasm through the roof.
“I have a growth mindset and am solution-oriented and dedicated to expanding the AGM through networking and education,” Morton said. “My focus areas include merchandising, management and marketing, and I’m committed to fostering growth and development within the organization.”
The AGM was founded in 1989 to promote excellence in golf retailing by empowering merchandisers, sales reps and vendors through shared knowledge and resources. The organization has 850 members (a 27 percent increase since the end of 2022) and 180 vendor partners (a 35 percent increase) who meet regularly, share best practices and help elevate the profe…
