Former Toronto Blue Jays Baseball Club Partnership Executive to lead
Golf Canada’s integrated Commercial Business
(September 10, 2024) – Golf Canada announced today that sports business leader Mark Palmer has joined the organization as its new Chief Commercial Officer, beginning September 23, 2024.
Palmer joins Golf Canada from the Toronto Blue Jays Baseball Club where he spent more than 20 years driving the team’s commercial growth, most recently as Director, Partnership Development.
Palmer will lead revenue generation for Golf Canada, overseeing partnerships, sponsorship, and all revenue-related functions for various events and championships. He will also explore new business opportunities and revenue streams for Golf Canada’s new headquarters at TPC Toronto at Osprey Valley.
“Mark’s experience and success in driving revenue make him a valuable addition to Golf Canada. We look forward to his contributions in elevating our commercial success,” said Golf Canada CEO Laurence Applebaum.
Palmer has a track record of transforming corporate partnerships into significant revenue growth and achieving success in sponsorship deals and ticket sales. He is excited to join Golf Canada and work towards enhancing the game in Canada.
With a background in corporate partnerships and ticket sales, Palmer brings a wealth of expertise to Golf Canada. He also serves on the boards of various organizations and holds degrees in communication studies and sports marketing.
An avid golfer, Palmer lives in Toronto with his partner, Kathryn, and their five children.
