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Improving Through Innovation – Global Golf Post

Better by design - Global Golf Post


Playing in 24 USGA championships would be accomplishment enough for most people. So would be amassing more than 20 triumphs in other tournaments. But those feats are only part of Olivia Herrick’s golf story.
A native Minnesotan who is competing in this week’s U.S. Women’s Mid-Amateur, the 36-year-old mother of two is also a graphic designer who has created logos for a number of esteemed courses and clubs – Lido, Sedge Valley, the Sandbox at Sand Valley, Shorty’s at Bandon Dunes, Kauri Cliffs and Cape Kidnappers resorts in New Zealand among them – while running her own firm. Next month, she will immerse herself even more deeply into the sport when she becomes the creative director for Dream Golf and begins supporting in a variety of ways the marketing and brand-building of the growing collection of golf destinations operated under that appellation by the Keiser family of Bandon Dunes and Sand Valley fame.
What that means is Herrick is building a business résumé as equally impressive as the one she has assembled in golf, becoming along …