Fifteen years after his famous “Decision” sent shockwaves through the NBA, LeBron James is once again stirring the pot.
On Tuesday, the Los Angeles Lakers superstar hinted at what he calls “the decision of all decisions” through a post on X, accompanied by a video that echoes his iconic 2010 ESPN special. The video features James seated in a chair on a basketball court, reminiscent of that pivotal moment when he announced he was “taking [his] talents to South Beach.” This time, he included the hashtag #TheSecondDecision, igniting a whirlwind of speculation online.
The decision of all decisions. October 7th. 12pm EST. 🎉👑 #TheSecondDecision pic.twitter.com/1uop8sIU25
— LeBron James (@KingJames) October 6, 2025
The enigmatic nature of his post has left fans speculating about what will be revealed at 12 p.m. ET on Tuesday. At 40 years old, with his 41st birthday approaching in December, James has previously suggested that the end of his playing days is nearing.
“I know the end of my career is a lot sooner than later,” James remarked during Lakers training camp in September, though he expressed enthusiasm about playing another season.
This uncertainty has fueled chatter about retirement. As a result, ticket prices for the Lakers’ final home game of the season have skyrocketed, with the lowest seats on StubHub reportedly reaching $746 as of Monday afternoon, according to Yahoo Sports’ Chris Cwik.
However, it could also be something entirely different. Tuesday coincides with the kickoff of Amazon’s Prime Day, a brand that James has previously collaborated with. “Considering the landscape of social media these days, it’s entirely feasible that James’ post pertains to a new advertisement or partnership,” Cwik suggests.
Regardless of what unfolds, the basketball community will be on high alert. After averaging 24.4 points, 8.2 assists, and 7.8 rebounds last season, James remains at the top of his game, spurring fans to ponder whether “The Second Decision” signifies the conclusion of an era, or the dawn of a new one.
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