In their latest media rights negotiations, the NBA is exploring innovative approaches to local game broadcasts. Currently, fans need a specific cable or streaming package to watch their local team play. The league is contemplating a new model where fans can purchase individual games or season-long packages, avoiding the need to pay for unwanted content.
Additionally, the NBA is looking into ways to direct fans from social media highlights to full game streams. They are considering providing direct purchase links for games to fans who click on highlights from ongoing games.
The WNBA is also a key element in the NBA’s media rights discussions. With a surge in interest in women’s basketball, the league aims to enhance the value of the WNBA portion of their TV rights. The NBA views the WNBA as an integral part of their year-round basketball offering for viewers.
