The NBA is generally not interested in adding a fourth media rights package as part of its next round of deals, sources tell the Sports Business Journal.
WBD believes they can match Amazon’s proposed $1.8 billion bid, or carve out a smaller fourth package. ESPN and NBC are the other two partners with proposed bids.
The NBA believes a fourth package would dilute other bids from NBC or Amazon and also create too many outlets for fans to keep track of. NBC is poised to take the package currently owned by TNT.
