Parents across the United States recently prepared their children for the new school year by purchasing essentials like notebooks, backpacks, and calculators. In a similar fashion, elite college golf programs geared up for the upcoming season by outfitting their teams with top-of-the-line gear such as golf bags, sneakers, and shirts.
Colleges and brands invest in high-quality gear for their golfers for a couple of reasons. Firstly, just as top college football teams use special uniforms and helmets to attract talented high school players, elite junior golfers take notice of the programs with the best gear. This can serve as a recruiting tool for college golf programs.
Additionally, with college golf receiving more television coverage, providing high-ranking programs with premium apparel, footwear, and equipment allows brands to showcase their products and associate themselves with winning athletes. It also helps companies establish relationships with promising golfers who may go on to achieve success on the PGA or LPGA Tours.
Take a look at some of the stylish gear that was distributed in preparation for the new season.
