Manchester United’s new CEO Omar Berrada has written a letter to the club’s fans, emphasising the importance of striking a relationship with them.
Earlier on Saturday, Berrada confirmed via a LinkedIn post that he started work at Old Trafford on Saturday as he aims to improve the club’s fortunes both on the pitch and commercially.
The Moroccan had been on gardening leave ever since United reached an agreement with Manchester over his switch to Erik ten Hag’s side.
Berrada has officially succeeded Richard Arnold, who resigned on February 15 soon after Sir Jim Ratcliffe completed his partial investment into the Red Devils.
In an effort to connect with United supporters, Berrada penned a letter addressed to the Manchester United Supporters’ Trust.
In his message, the 46-year-old promised that he and everyone who works for the club will do everything to restore United to their past glories.
His letter read, “As I start as Chief Executive of Manchester United, I wanted to get in touch with you directly as representatives of fans.”
“It is my huge privilege to have been given the opportunity to lead this great club into its next chapter. Wherever you are in the world, people know Manchester United. The football, the history and the success, and most of all, our fans.”
“Taking the role of CEO at Manchester United is a huge responsibility. I can promise you that we will do everything we can to deliver the titles, trophies and culture expected of this club across our men’s, women’s and academy teams.”
“I also want you to know how seriously I take fan engagement. Fans are the lifeblood of any club. And that is particularly true at Manchester United. I look forward to working with MUST, the Fan Advisory Board, Fans’ Forum and all fan groups to ensure their views and feedback are heard at the club.”
“In terms of my immediate priorities, I will be focusing on the summer transfer windows alongside joining our men’s team’s tour to the US. I will also be spending time with our women’s team when they are back for pre-season and getting to know colleagues across the club.”
“I look forward to meeting with you to share more about my priorities and vision for Manchester United. I am also keen to hear from you – your feedback, ideas and questions.”
“Please feel free to reach out to me, Colette or Rick if you have any further questions. Otherwise, I look forward to meeting you over the coming months.”
Berrada will report to INEOS sporting chief executive Jean-Claude Blanc.
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