In new media rights talks, the NBA is exploring the idea of selling individual local games or season-long packages. This could provide fans the option to skip through content they are not interested in. Another consideration is redirecting social media viewers to full-game streams with direct purchase links. Furthermore, the NBA is looking to secure better returns in their TV rights deals for women’s basketball, driven by the WNBA’s increasing popularity.
NBA Could Sell Local Games Individually In New TV Deal; WNBA Rights Also A Factor https://t.co/BQeeuNsoTA
— RealGM (@RealGM) April 22, 2024
