A bag belonging to Beau Hossler at the 2024 Procore Championship at Silverado Resort. (Eakin Howard/Getty Images)
SH: Well, for us, it’s still very akin to sport to what our customers like to do and what they like to enjoy doing, both whether they’re with their family or their friends. A big part of why we chose this one also is the commitment that the PGA also has to nonprofits and so outside of the turbulent times in the golf community at large, we also see this as a way to give back, show some empathy, ensure some positivity, particularly for the local communities here. So the impact to golf program that they run, the Boys and Girls Clubs, donations that they do, and $9.5 million, I think, they raised over the past several years of the championship, for us, that aligns so keenly with our vision and our values as a company of wanting to improve the lives of those in the local communities and construction, we felt like it was a good time to do that, do a little bit of give back and do good and do well for others.
GWK: Would your company sponsor a LIV tournament?
SH: Sponsor what?
GWK: A LIV golf tournament.
SH: We haven’t considered it but it could be something. Can you tell me more about that, though, just about LIV.
GWK: That’s the new rival league.
SH: That’s right. Potentially, absolutely, potentially, we would. I mean, one of the things that’s been great about this week is we’ve had the opportunity to also connect with the pros that are out here too. So we’ve learned a lot more as a company and as a community here about golf itself, and so we’ve also learned about the players and the journeys that they go on. So absolutely we would, I think one of the things that for us would be very important, though, is, if we were to do that, is making sure, in terms of the players that we were aligning to as part of that are aligned with our values too as a company.
