There’s No ‘A’ in Coliseum

Missing Letter in Coliseum: No ‘A’

In the early 2000s, the Oakland Athletics’ marketing department rolled out a promotional campaign that played on the team’s ubiquitous single-letter nickname. Billboards appeared throughout the Bay Area with images of the A’s squad, each one emblazoned with bold, white font stating “There’s No A in Give Up,” or “There’s No A in Ego”. Over…

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