The PGA Tour announced Monday it has hired Andy Weitz to serve as chief marketing and communications officer and executive vice president of investor relations. Weitz spent the past decade working for Aon plc, most recently as chief marketing officer for the global professional services firm. Aon has built deep relationships in golf in recent…
February 20, 2024 by Admin In the vibrant tennis world, practical marketing is crucial for tournaments, coaches, organizations, and players to stand out and attract attention. Whether you are a professional player looking for sponsorship deals or a tournament organizer aiming to enhance attendance, finding the ideal tennis marketing services can significantly impact your success….
February 12, 2024 by Admin Are you or your company in need of some tennis marketing help? Take a look at what former USTA communications officer Randy Walker is offering with New Chapter Media. Walker and New Chapter Media can offer a sophisticated and cost-efficient way to market your business, brand or product via one…
Daria Kasatkina recently shared her disapproval of the current state of marketing that appears increasingly ineffective in promoting women’s tennis. The WTA, the principal governing body of women’s tennis, not only oversees tournaments and the allocation of ranking points but also plays a pivotal role in promoting the highest tier of women’s tennis globally. Part…
