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Recently, casinos have deepened their presence in the sports world, with a particular focus on golf. Major casino brands now sponsor prestigious golf tournaments, leveraging these events to connect with high-net-worth audiences. This collaboration allows casinos to tap into the prestige of the sport while boosting their brand visibility among an affluent demographic, creating a…
As the 12th and final year of sponsorship for Wayne Sanderson Farms at Mississippi’s only PGA Tour event is nearing an end, there is no better way to find a new sponsor than to show off at this year’s tournament. Wayne Sanderson Farms’ run as a full partner with Jackson and its PGA tournament has…
Novak Djokovic voiced displeasure with one of his main sponsors when talking to Serbian media during the 2024 Wimbledon Championships. Djokovic and Lacoste are among the most famous partnerships in tennis, as the famous crocodile logo has been present around his name for a while. Despite being with the brand since 2017, so for seven…
Steve Stricker still remembers the exact moment when he realized his beloved driver was cracked. The Callaway Epic Speed, with which he’d gotten comfortable, wasn’t performing as he’d hoped during the 2024 Players Championship and he noticed a hairline fracture just before missing the cut. “I was hitting a shot that I hadn’t been hitting…
McKINNEY, Texas — K.H. Lee has won twice on the PGA Tour deep in the heart of Texas, but should he ever win the Masters, he has already thought of at least one dish he’d serve at his Champions Dinner the following year: Tteokbokki, a simmered spicy rice cake noodle dish with minced meat. “I…
The most highly anticipated international cup competition of the year, EURO 2024, is just over two months away. Being a globally broadcast event, EURO 2024 presents a unique opportunity for brands. It gives them the chance to become a household name by coming on as major sponsors. Chinese e-commerce platform AliExpress, which is a part…
FIFTH THIRD BANK TO SPONSOR THREE WTA PROFESSIONAL TENNIS TOURNAMENTS IN CHARLESTON, SOUTH CAROLINA The first of two Fifth Third WTA 125’s will take place March 10 – 16 followed by the Credit One Charleston Open March 30 – April 7 CHARLESTON, S.C. – Fifth Third Bank announced its commitment to women’s sports and professional…
By Alberto Amalfi | @Tennis_Now | Tuesday, February 20, 2024 The Miami Open has already earned a reputation as one of the top entertainment experiences on Tour. Organizers plans to pump up the party next month. Face Time: Matthew Calvis Delray Beach Photo Gallery The Miami Open presented by Itaú announced today that a record number of…
SAN DIEGO-BASED CYMBIOTIKA RETURNS AS TITLE SPONSOR OFSAN DIEGO OPEN WTA 500 WOMEN’S PROFESSIONAL TENNIS TOURNAMENT 2024 Cymbiotika San Diego Open set for Feb. 24 – March 3 at Barnes Tennis Center SAN DIEGO – (January 30, 2024) – San Diego-based Cymbiotika (Sim-bi-ah-ti-ka), an innovative health and wellness brand, has returned as Title Sponsor of…
Rafael Nadal may be absent from the 2024 Australian Open, but the Spanish legend is still being honored for his phenomenal achievements. Nadal made his return from nearly a year out with a hip injury at the Brisbane International. He progressed to the quarterfinal but then lost a very tight contest with Jordan Thompson in…
