Cognizant will no longer title sponsor the LPGA’s Founders Cup, Golfweek has confirmed. Three years ago, Cognizant announced its arrival in the golf space by partnering with both the LPGA and PGA Tour at the same time. The U.S.-based information technology services company immediately doubled the Founders Cup purse to $3 million, elevating an event…
The gambling industry has been experiencing fierce competition lately. New operators are popping in every year with innovative features to take a share and profit from the market. Meanwhile, the existing platforms are implementing various strategies to stay ahead of the competition. As a result, the industry is becoming a battlefield for visibility and promotions….
The green light on legal sports wagering in many states in the US has ushered in game-changing dynamics within the tennis industry. Court side banners and athlete endorsements now bear the marks of this burgeoning alliance, as fans navigate through a mesh of odds and ends while rallying behind their favourites. This transformation impacts how…
