Taylor Swift, pop icon and girlfriend of noted NFL star Travis Kelce, had a memorable stopover in London on Friday.
While performing on her “Eras Tour,” the singing sensation met royalty backstage and did not waste the opportunity to get a timely photograph to share with her millions of fans.
The Wembley Stadium show wowed attendees, which included the future King of England.
Swift posted a remarkable picture on social media of herself and Kelce along with Prince William and his children, Prince George and Princess Charlotte.
Happy Bday M8! London shows are off to a splendid start 🇬🇧🇺🇸🤝 @KensingtonRoyal pic.twitter.com/VlD6V0PiEL
— Taylor Swift (@taylorswift13) June 22, 2024
While many traditionalists lamented the sometimes overblown media attention on her attendance to NFL games, her fandom watched in droves and created new revenue for the dominant league.
Fans who might not know the difference between the NFL and NBA tuned in by the millions to catch a glimpse of the superstar as she followed Kelce’s trek through league stadiums.
Experts estimated that millions of new female fans watched Kansas City games simply due to the singer’s influence, and any marketer knows that drawing initial attention is critical to selling a product.
New fans today might become lifelong consumers of the products the NFL sells.
This network through friends and relations makes the league’s brand even stronger.
Rest assured that, as long as Swift and Kelce are an item, the NFL and its network partners will spotlight the couple in every way imaginable.
After all, this is free advertising that reaches legions of potential fans who would otherwise be largely unattainable through traditional means.
