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The Kelce Brothers Launch a New Breakfast Business

Kelce Brothers Are Taking On A New Breakfast Venture


STATELINE, NEVADA - JULY 12: Travis Kelce and Jason Kelce during the ACC Celebrity Golf Championship presented by American Century Investments at Edgewood Tahoe Golf Course on July 12, 2024 in Stateline, Nevada.
(Photo by David Calvert/Getty Images for American Century Investments)

 

Jason Kelce has retired from the NFL after 13 seasons, seven Pro Bowl selections and one Super Bowl championship, but he still has a lot planned for himself.

He is joining ESPN’s “Monday Night Countdown” crew and has a successful podcast with his brother Travis, the star tight end for the Kansas City Chiefs.

Now, the Kelce brothers are taking on an additional venture to give fans a new option for breakfast.

They’re launching a cereal called Kelce Mix, which reportedly will be a mix of Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs, their three favorite cereals, per Dov Kleiman.

Keeping busy after retirement is always a challenge, and many former NFL players try their hand at business, not just to ensure they will remain financially secure but also to try to find a new outlet for their competitive urges.

Jason Kelce was consistently one of the best centers in the NFL throughout his career, and thanks to him, the Philadelphia Eagles had one of the league’s best offensive lines in recent years.

With his help, they even put together a signature play, known as the “Tush Push,” that helped them rank third in third-down conversation rate and first in fourth-down conversation rate this past season.

Travis Kelce, of course, is still going strong for the Chiefs, and he decided to put off his own retirement in order to chase a historic Super Bowl championship three-peat this season.