Jason and Travis Kelce have quickly turned into one of the most dynamic family combos in sports history.
Not only are these brothers likely Hall of Famers due to their on-field greatness in the NFL, but they have also turned into personalities off the field.
They have launched one of the most popular podcasts around the world, have launched a new beer company, and now, are coming out with their own cereal brand.
According to “Today” on Twitter, the Kelce brothers are working with General Mills “to combine their favorite cereals: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs into one bowl, called “The Kelce Mix.”
The “Kelce Mix” has already gained a lot of traction shortly after its release, which will likely result in significant sales.
Part of the Kelce’s success is due to Travis being in a relationship with Taylor Swift, which has brought even more attention to the brotherly duo.
Regardless of how they are making it happen, the Kelce’s have seemingly found a way to turn whatever they touch into gold, as they are natural marketers.
They have been measured and modest in their approach to this point, but it’s only a matter of time before they engage in other business ventures.
Travis can only do so much considering he’s still in the NFL, but when he retires, he will likely have a lot of opportunities awaiting him, should he take on any new endeavors after his playing days.