St Andrews, Scotland: The R&A today launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round.
One Club is free to join and provides members with a comprehensive array of year-round benefits, rewards, exclusive content and unique access to The Open, AIG Women’s Open and other prestigious R&A Championships. This includes the launch of a new global streaming service, R&A TV, powered by Endeavor Streaming.
It will also offer fans money-can’t-buy experiences and access to premium coaching and playing opportunities, allowing avid golfers and fans to take their passion for the sport to the next level. Members can interact directly through the platform by providing user-generated content and sharing their own stories and experiences of golf.
“We want golf to be more accessible and appealing for people of all ages and backgrounds,” said Neil Armit, Chief Commercial Officer at The R&A. “One Club helps to achieve this by bringing fans and golfers closer to the sport they love, whether that is through the excitement and drama of our Major Championships or the enjoyment they derive from playing the sport year-round.”
Key membership features of One Club include:
- Exclusive live and non-live golf coverage on R&A TV – a new streaming service allows members to watch coverage of R&A Championships each year, including The Open and AIG Women’s Open, as well as original golf lifestyle content. Members will enjoy enhanced viewing features including multi-view and live event replays to experience more golf content than ever before.
- Original golf lifestyle content – popular YouTuber Rick Shiels and media personality Tisha Alyn will feature in exclusive new video content, inspiring and entertaining members through their own experiences of golf.
- Golf coaching network – top coaches such as Phil Kenyon, Dr Bob Rotella, Alex Elliott and Hannah Davies will feature in video content offering members advice, tips and experience to benefit all aspects of their own game.
- Rewards & Experiences – from tee time giveaways to VIP hospitality packages and professional player meet-and-greets, members can enter for a chance to win money-can’t-buy prizes and unique golf experiences year-round. Discounts on travel, equipment, merchandise and more are also available.
- Competitive Events – using partner apps and connected devices, members can enter virtual global challenges, earn Golf It! tee times, receive pro lessons and even qualify for real-life playing opportunities at select R&A host venues.
- Enhanced Ticketing Opportunities – members can enjoy exclusive early access to purchase tickets and premium experiences to The Open, AIG Women’s Open and other top R&A events
One Club is now available to sign up for free. For more information and a full listing of launch partners and benefits, visit OneClub.golf.
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