But Swift is helping to change that, Ong said.
“She became the conduit for non-N.F.L. fans to understand Travis Kelce’s personal story,” Ong said, “giving them an emotional stake in the outcome of his games.”
Though N.F.L. games were already the most popular programming on TV by far, Swift’s addition to some of the telecasts has had a measurable impact.
Julio Cortez/Associated Press
This website aggregates and curates news articles, blog posts, and other content from a variety of external sources. While we aim to link back to the original source, this site does not own or claim ownership of any articles, posts, or other content indexed on this site. The views, opinions, and factual statements expressed in each piece of aggregated content belong solely to its respective author and publisher. We make no representations or warranties regarding the accuracy or completeness of aggregated content. Visitors are advised to verify facts and claims through the original source before reuse or redistribution.
