By Alberto Amalfi | @Tennis_Now | Thursday, January 11, 2024
Frances Tiafoe is making a major splash before the Australian Open starts.
Evian announced today Tiafoe has signed on as its newest tennis brand ambassador.
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Former US Open semifinalist Tiafoe joins Emma Raducanu and Stan Wawrinka among evian’s distinguished cast of brand ambassadors.
“Joining evian’s line-up of global tennis icons as an ambassador is an incredible honor. Hydration is fundamental to my daily routine as an athlete, and teaming up with evian is a natural fit,” said Frances Tiafoe. “Success begins with a commitment to a holistic, healthy lifestyle.
“This year, I’m making it a goal of mine to embrace that mindset, and inspire others to join me on this journey to live young, no matter what their age is.”
Fans can look forward to seeing Tiafoe endorsing evian at Grand Slams, too.
The brand has been the Official Water of The Championships, Wimbledon since 2008 and the iconic US Open for over 30 years.
“Frances embodies the essence of Live Young with his upbeat and spirited nature. Witnessing his contagious energy and remarkable on-court achievements over the last year has been truly inspiring, and we are thrilled to be starting the new year by welcoming him to our family of evian ambassadors” said Dawid Borowiec, Global Director at evian. “We can’t wait to work together to continue our heritage of supporting both emerging and existing tennis talents while highlighting the importance of hydration.”
Photo credit: evian
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