Before the start of the 2024 Genesis Invitational, a private event was held in Pacific Palacades, California, near Riviera Country Club to introduce Sun Day Red, a new lifestyle and golf brand created in partnership with Tiger Woods. The event was hosted by Erin Andrews with CEO David Abeles making the announcement.
The collection unveiled at the event included hoodies, polos, sweaters, golf accessories, pants, golf shoes, and more. Tiger Woods began wearing apparel, footwear, hats, and golf gloves from Sun Day Red during his pro-am the following morning with Buffalo Bills quarterback Josh Allen. These items are now available for purchase on the brand’s website, sundayred.com.
Sun Day Red is positioning itself as a luxury brand suitable for the course, gym, stylish brunches, and travel. Prices range from $75-$80 for t-shirts to $120-$200 for polos.
The first collection released on May 1, named “The Hunt,” offers a preview of what Tiger Woods might wear at the PGA Championship at Valhalla Golf Club in Louisville, Kentucky. Featured items include the versatile Training Dry Hoodie, the 3D Knit Lightweight Hoodie, and the long sleeve Nebula t-shirt.
