Rick Tocchet, known for his motivational slogans, has introduced a new catchphrase for the Vancouver Canucks: “Embrace the Hard.” The slogan aims to prepare the team for the challenges of the upcoming season, sparking a discussion by Halford & Brough on its effectiveness in conveying Tocchet’s message.
The video below showcases their conversation:
A Track Record of Memorable Slogans
Last season, Tocchet used the slogan “Meet Pressure with Pressure” with the Canucks to address the NHL’s demands and inspire the team to excel. This year, he aims to tackle higher expectations with “Embrace the Hard” to prepare the team for tougher challenges.
According to Tocchet, the season ahead will be more demanding, and he wants his players to confront these challenges with a positive attitude. By emphasizing hard work and resilience, Tocchet hopes to condition the team to handle the rigors of the NHL.
A Potential T-Shirt Faux Pas?
Although Tocchet’s intention is clear, Halford and Brough raised concerns that “Embrace the Hard” might not be suitable for T-shirts and merchandise due to its suggestive nature. The hosts joked about the potential unintended humor and suggested exploring other slogans that could better serve the team’s morale and branding.
Given the playful debate around “Embrace the Hard,” it raises questions if another slogan could better capture Tocchet’s message without unintended implications. A different phrase like “Power Through the Pain” with a more straightforward motivational tone might resonate well with the team and fans.
The Logic Is Great, the Saying Perhaps Not So Much
While “Embrace the Hard” sets a determined tone for the Canucks, its appropriateness for team apparel is in doubt. The slogan is meant to build a resilient mindset, but potential humorous interpretations suggest exploring other phrases that align better with the team’s objectives and marketing efforts. As the season unfolds, it will be interesting to see if “Embrace the Hard” becomes a rallying cry or if a different slogan emerges.
Related: Quinn Hughes Poised for Even Better 2024-25 Season with Canucks
