At the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek had the opportunity to speak with various golf brands.
Katy Craft, the owner of Vim Hue, discussed the company’s patented headwear line specifically designed for women. Their most popular product, the Sun Goddess, offers adjustable features and UPF 50 protection. It allows women to maintain any hairstyle while staying cool and comfortable during activities.
Take a look at the video above to learn more about the company.
