Australian tennis star Alex de Minaur has officially joined Wilson’s Tennis 360 Athlete Roster, which now boasts a strong collection of top-tier talent. Known for his incredible speed and agility on the court, de Minaur is excited to expand his partnership with a brand that has been a part of his journey throughout his career.
Wilson, a leader in the tennis equipment industry, has unveiled its latest initiative to celebrate the synergy between athletes and advanced sporting equipment. The Tennis 360 program, launched in 2023, aims to create a holistic sporting experience by providing athletes with tailored apparel, rackets, shoes, and accessories. The program has grown to feature a total of 16 athletes, with de Minaur being one of the latest additions.
Joining de Minaur in this group are highly ranked players like Karen Khachanov, Jiří Lehečka, Anastasia Potapova, Colton Smith, and Sarah Rakotomanga. Each athlete works closely with Wilson’s design team to create personalized gear that enhances their performance and aligns with their unique playing styles.
Gordon Devin, General Manager of Softgoods at Wilson, expressed the company’s commitment to innovation, stating, “Wilson has been in the game for over a century and remains obsessively curious and dedicated to innovating for today’s stars and tomorrow’s legends.” His vision is focused on ensuring that Wilson’s athletes have the best possible tools to excel in the competitive world of professional tennis.
De Minaur, currently enjoying a promising season, appreciates the partnership’s significance on a personal level. “Wilson has been part of my tennis journey since I can remember,” he remarked. “I’ve always loved playing with their rackets, and it feels very special to now represent them from head to toe.” His enthusiasm about the collaboration highlights the mutual respect and alignment between the athlete and the brand.
In addition to de Minaur’s stellar addition, veteran Wilson athlete Marta Kostyuk has gained recognition for her contributions to sportswear and footwear design, making her a standout figure on tour. Another notable athlete, Vicky Mboko, had a remarkable rise in 2025, climbing from a ranking of 300 to 18, showcasing the potential impact of Wilson’s support on player performance.
The expansion of Wilson’s Tennis 360 roster reflects the brand’s ongoing dedication to enhancing the tennis experience through cutting-edge technology and design, ensuring that their athletes remain competitive at the highest levels of the sport.
For fans and enthusiasts looking to learn more about the Tennis 360 initiative and Wilson’s complete roster, further information can be found on the Wilson website.
